Privacy Policy

Our contact details

Name: CHF Retail Ltd

Address: Reading Bedding 10-14 Cressingham Road, Reading, Berkshire, RG2 7JE

Phone Number: 01189 861212


What type of information do we have

We currently collect and process the following information: Name, Address, Email, Contact Number, Purchase History

How do we get the information and why do we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons: Once you place an order with us. Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

Your consent.

You are able to remove your consent at any time. You can do this by contacting: Reading Bedding 10-14 Cressingham Road, Reading, Berkshire, RG2 7JE Tel: 01189 861212 Email:

We use the information that you have given us in order to manage your order.

We may share this information with our suppliers and delivery partners.

How we store your information

Your information is securely stored on our CRM system. We keep all your order information for 10 years. We will then dispose of your information by deleting it from our CRM.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing – You have the right to object to the processing of your personal data in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances. You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at Reading Bedding 10-14 Cressingham Road, Reading, Berkshire, RG2 7JE Tel: 01189 861212 Email: if you wish to make a request.

How to complain

You can also complain to the ICO if you are unhappy with how we have used your data. The ICO’s address: Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Helpline number: 0303 123 111

We welcome your views about our website and privacy policy. If you would like to contact us with any queries or comments, please send us an e-mail.

We do not store credit card details.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Removal & recycling

Dispose of your old mattress, divan set, and headboard effortlessly with our convenient collection and recycling service.


Sleep trial available

Get a full refund if you don’t like your new mattress within 100 days. T&C’s Apply.

Delivery & set up

Rest easy with flexible delivery and set up by our expert installers.

0% finance available

Finance packages are available to spread the cost over 4 years with 12 months 0% APR. T&C’s Apply.

Quick delivery

Delivery is available within 7 days on selected products.

Price match

Find it cheaper elsewhere and we’ll match the price.