1. Who We Are

CHF Retail Ltd (trading as Reading Bedding) is committed to protecting your personal data and respecting your privacy.

Address: 10–14 Cressingham Road, Reading, Berkshire, RG2 7JE
Telephone: 01189 861212
Email: info@reading-bedding.co.uk

We are the data controller responsible for your personal data.

—

2. The Information We Collect

We may collect and process the following personal data:

– Name
– Address
– Email address
– Telephone number
– Purchase and transaction history
– Communication records (emails, calls, messages)

—

3. How We Collect Your Data

We collect personal data:

– Directly from you when you place an order or contact us
– When you interact with our website
– When you communicate with us by phone, email, or in store

—

4. How We Use Your Personal Data

We use your personal data for the following purposes:

– To process and fulfil your orders
– To manage payments and accounts
– To provide customer service and support
– To manage warranties and after-sales care
– To improve our products and services
– To send marketing communications where permitted

—

5. Lawful Bases for Processing

We rely on the following lawful bases under UK GDPR:

– Contract – to fulfil your order and provide goods and services
– Legal obligation – to comply with tax, accounting, and regulatory requirements
– Legitimate interests – to operate and improve our business, maintain customer records, and (where appropriate) send marketing communications
– Consent – where required for specific marketing activities

Where we rely on legitimate interests, we ensure our use of your data is balanced against your rights and freedoms.

—

6. Marketing

We may send you marketing communications about similar products or services where permitted by law.

You have the right to opt out of marketing at any time by:

– Clicking the unsubscribe link in any message
– Contacting us using the details above

We will always respect your preferences and will not send marketing where you have opted out.

We only retain and use customer data for marketing where there is an appropriate lawful basis and where it is reasonable to do so.

—

7. Sharing Your Data

We may share your personal data with:

– Delivery and logistics partners
– Product suppliers (for fulfilment or warranty purposes)
– IT and system providers
– Payment processors
– Professional advisers (e.g. accountants)

We do not sell your personal data or share it with third parties for their own marketing purposes.

—

8. How We Store Your Data

Your personal data is stored securely in our systems. We use appropriate technical and organisational measures to protect it against loss, misuse, or unauthorised access.

—

9. Data Retention

We retain personal data only for as long as necessary, including:

– Up to 10 years for order and warranty records
– Shorter periods for marketing data, based on customer activity and engagement

We regularly review the data we hold and securely delete information that is no longer required.

—

10. Your Data Protection Rights

You have the following rights under UK data protection law:

– Right of access to your personal data
– Right to rectification of inaccurate data
– Right to erasure of your data
– Right to restrict processing
– Right to object to processing (including marketing)
– Right to data portability

You can exercise these rights at any time by contacting us. We will respond within one month.

—

11. Complaints

If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 111
Website: https://www.ico.org.uk

—

12. Cookies

Our website uses cookies to improve functionality and analyse website traffic.

You can manage or disable cookies through your browser settings.

—

13. Links to Other Websites

Our website may contain links to other websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

—

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page.

—

15. Contact Us

If you have any questions about this Privacy Policy or how we use your data, please contact us:

Email: info@reading-bedding.co.uk
Telephone: 01189 861212
Address: 10–14 Cressingham Road, Reading, Berkshire, RG2 7JE